Why This Matters
The hardest part of enterprise marketing work isn’t any individual task — it’s the dependencies between them. The email can’t be built until the copy is signed off. Legal won’t review until the disclaimer is final. The regional variants can’t start until the master page is approved. Three teams are each waiting on a different one of those, and the status of all of it lives in someone’s head or a spreadsheet that was accurate on Monday. So the coordination becomes a full-time job, and the work moves at the speed of the next status meeting. Gradial Workflows let you orchestrate and execute that work end-to-end — humans and AI in the same plan, with dependencies enforced rather than remembered.Gradial Workflows let you orchestrate and execute enterprise marketing work from start to finish. Upload a strategy doc or brief, and Gradial breaks it into subtasks, assigns work to agents and teammates, tracks dependencies, and ships through the tools your team already uses — Jira, your CMS, marketing automation platforms, and more.
What Workflows Enable
Intelligent task breakdown
Upload strategy docs, briefs, and process diagrams. Gradial parses them and decomposes the project into actionable subtasks with dependencies.
Humans and AI, side by side
Assign any step to a Gradial agent or a named teammate. The platform recommends assignments based on workflow context and org rules.
Real artifacts
Workflows produce copy docs, Excel trackers, formatted briefs, and staged pages — not just plans and recommendations.
Ticketing integration
Create and update Jira tickets automatically. Workflows can wait on external status changes before continuing downstream work.
QA, brand, and accessibility gates
Built-in checkpoints pause the workflow for review. Nothing ships until brand and compliance sign off.
Visual workflow mapping
A live graph shows every task, dependency, and blocker — what’s in progress, what’s awaiting approval, and what’s stuck upstream.
How It Works
1
Upload your brief or strategy doc
Attach a campaign brief, process diagram, or strategy document to a new workflow. Gradial reads it and proposes a structured task breakdown with subtasks, roles, and dependencies.
2
Review and adjust the plan
Review the proposed task structure before execution begins. Reassign steps, adjust dependencies, or add approval gates as needed.
3
Execution runs across agents and teammates
Agents execute assigned steps autonomously — drafting content in your CMS, building emails in marketing automation platforms, staging landing pages, and generating documents. Human steps route to the assigned teammate with context and artifacts attached.
4
Approve at checkpoints
The workflow pauses at QA checkpoints and notifies approvers. Review the artifact, approve or request changes, and the workflow continues.
5
Ship
When all gates are cleared, Gradial promotes content to live through your connected CMS and marketing systems.
Common Use Cases
Campaign launches. Break a full campaign brief into CMS pages, emails, social copy, and asset requests — each routed to the right agent or teammate, with dependencies enforced so nothing goes live out of sequence. Site-wide operations. Run bulk content updates, rebrands, or localization across dozens or hundreds of pages under a single workflow plan. See Site Search & Find-and-Replace for site-wide content operations. Multi-team approvals. Route legal, brand, and accessibility review in the right order, with workflow state tracked in one place instead of email threads. Jira-driven execution. Create and update Jira tickets as subtasks complete. Gradial waits on external ticket status changes before advancing downstream steps.Dual-Track Approvals
Workflows support two approval tracks running in parallel:
Both tracks can run simultaneously. The workflow advances only when both clear.
Getting Started
- Contact your Gradial representative to enable Workflows for your account.
- Create a new workflow from the Workflows section of the sidebar.
- Upload your brief. Attach a strategy doc, campaign brief, or process diagram.
- Review the task breakdown Gradial proposes and adjust before starting execution.
For how individual tasks enter and move through Gradial, see Workflow Management. For ticketing system setup, see Ticketing Integrations.
Who this is for
How this maps to your function
Campaign & Program Management
Campaign & Program Management
A campaign plan of 50–200 assets is really a dependency graph that nobody has drawn. The coordination cost of keeping it straight is the single largest hidden line item in campaign delivery, and it scales with the number of channels rather than the amount of content. Making the graph explicit — and letting Gradial execute the parts that don’t need a person — is where the time comes back.
Governance, Legal & Brand Review
Governance, Legal & Brand Review
Approval gates usually slow work down because they’re queues attached to people’s inboxes. As workflow steps they’re checkpoints instead: the work pauses in place, the reviewer gets the artifact and the context, and the moment it clears the downstream work starts. Automated brand and compliance checks can run in parallel with human review rather than before it.
Marketing Operations
Marketing Operations
The hard part of ops isn’t any single process — it’s that every campaign reinvents one. Once a plan works, save it as a template and run it again, so the process becomes an asset rather than institutional memory.