Audiences are where you define and maintain the customer segments Gradial uses across its work. Audiences power persona simulation in CX Optimizer, drive content targeting in content update tasks, and determine which visuals get assigned to which cells in Asset Pack campaign matrices.

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What Audiences Enable

Once audiences are configured, they are available across Gradial:

Asset Packs

Build a campaign matrix and Gradial assigns different visuals and messaging to each audience segment automatically. See Asset Search.

CX Optimizer

Run CX analysis from the perspective of your actual customer segments — not generic user profiles. See CX Optimizer.

Content Targeting

Reference audience segments when briefing content updates so agents write for the right reader from the start.

Campaign Workflows

Use audiences to scope multi-step campaign execution, ensuring the right content reaches the right segments at every stage.

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Setting Up Audiences

1

Open Audiences

In Gradial, go to Settings → Audiences.
2

Create a new audience

Click New Audience and fill in the audience record:
  • Name — a short, descriptive label (e.g., “Enterprise IT Decision-Maker”)
  • Description — what this segment represents
  • Demographics — role, seniority, geography, industry
  • Goals — what this audience is trying to achieve
  • Pain points — friction and blockers relevant to this segment
3

Save and activate

Save the audience. It becomes immediately available across Gradial workflows — in CX Optimizer persona configuration, Asset Pack matrix building, and task briefing.

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Tips for Effective Audiences

Match your real segments. Audiences work best when they reflect the personas your marketing and strategy teams already use — not generic archetypes. Pull from existing persona documents or brand guidelines if you have them. Be specific about goals and pain points. CX Optimizer and content agents use these fields to evaluate and write for the segment. Vague descriptions produce generic output. Keep audiences maintained. As your product and market evolve, revisit audience definitions so agent output stays accurate.
For running CX analysis across your audience segments, see CX Optimizer. For building brand-matched campaign matrices by audience, see Asset Search.

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Activating audiences in your marketing platform

The audiences on this page shape how Gradial writes and tests — which reader a draft is written for, which segment a campaign matrix cell targets, whose perspective a CX audit takes. They are not pushed to your marketing platform. Building and activating real, addressable segments is separate, and Gradial does that directly in the platform that owns them:

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See Cross-Channel Campaign Execution for how audience configuration fits into executing a campaign brief.

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Who this is for

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Availability

Access: Must be enabled for your workspace. Contact your Gradial team to get access.