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The Campaign Execution Problem

A campaign brief arrives. The strategy is solid. The asks are clear: a new product page, an email to the active list, audience segments set up in the marketing platform, paid social live on day one, offer updates on the homepage. Across channels, coordinated, live by Friday. What follows is rarely as clean as the brief. Every deliverable belongs to a different system, a different team, and a different queue. The web team takes the page. Email development takes the template. Ops handles the audience. Paid waits on final creative. Someone remembers the homepage updates at the end. Coordination becomes the job — and coordination doesn’t ship content. Then the dates move. A legal note comes back on the disclaimer, so the email needs rebuilding and the page copy needs to match. The regional teams ask for their own versions. Every one of those changes re-enters the same queues in the same order, and the launch slips again. The result: campaigns launch late, assets land in market inconsistently, and the brief that took a week to write drives another week of operational overhead before anything goes live.

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What Gradial Does

Gradial treats a campaign brief as an input to a fully automated execution workflow. Hand Grady a brief — a document, a prompt, a set of creative inputs from an agency — and Gradial:
  1. Parses the brief and identifies every deliverable: which pages to create, which emails to build, which content to update, which assets are needed, which audiences to configure, which channels to publish to
  2. Structures the work by channel, content type, and dependency — in the right order, with the right sequencing
  3. Executes across every channel at once — simultaneously, not one queue after another
  4. Delivers governed outputs across every deliverable, with brand, accessibility, and compliance checks applied automatically before anything reaches a human reviewer
The same brief that used to generate a week of coordination generates a set of ready-to-review assets in hours.

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How It Works

1

Submit a campaign brief

Attach a creative brief document, paste a prompt describing the campaign, or share a work request from an agency. Gradial accepts briefs in natural language — no structured template required.
2

Gradial reads the brief and plans the work

Grady extracts the full set of deliverables: page builds, email templates, content updates, audience configurations, social and paid assets, asset requirements. Those become a plan with dependencies defined — so work that must happen in sequence does, and work that can run in parallel does. Review the plan before execution starts.
3

Every channel executes at once

The product or landing page gets built in your CMS. The email is authored in your marketing platform. Homepage and offer changes are applied. Audience segments and lists are created where the brief calls for them. Social and paid assets are drafted against your brand standards.All of it runs simultaneously. A campaign that requires five deliverables across three systems doesn’t take five times as long — it takes as long as the most complex individual deliverable.
4

Governance runs on every output

Brand accuracy, accessibility, compliance, and any custom QA rules are checked automatically on every deliverable before it reaches a human reviewer. Not sampled. Not spot-checked. Every output, every time.
5

Review and go live

Your team receives a set of governed, ready-to-review assets across every channel. Review at whatever level of oversight is configured — full approval, spot-check, or auto-publish for trusted task types. Status updates log back to your connected ticketing system.

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What Gets Built

A single campaign brief can produce deliverables across every channel your team manages:

New web pages

Product pages, landing pages, campaign hub pages — built to spec from the brief, using your existing CMS structure, component patterns, and brand standards. Ready to publish.Native in: AEM, SitecoreAI CMS, Sitecore XP, Contentful, Contentstack, Sanity, Drupal, WordPress, Gradial ACI

Email and messaging

Ready-to-send templates authored directly in your marketing platform — copy, structure, personalization tokens, and all required compliance disclosures included. Journeys and multi-step flows where the platform supports them.Native in: Marketo, Salesforce Marketing Cloud, HubSpot, Braze, Airship, MoEngage, SendGrid

Content updates

Homepage offers, navigation promotions, CTAs, product descriptions — updated across every page the campaign brief calls out, in a single operation.Native in: every connected CMS

Audiences and segments

Segments, lists, and audience definitions built directly in your marketing platform — no separate ops request, and no custom development required.Native in: Adobe Experience Platform (with activation to Adobe Journey Optimizer), Braze, Marketo smart lists and static lists, HubSpot lists, Airship, MoEngage

Social and paid media

Organic posts and paid campaign structures drafted against your brand standards. Campaigns are created paused, and enabling delivery, changing bids, or setting budgets always requires explicit human approval.Native in: LinkedIn (organic and Ads), X, Google Ads, Reddit Ads

Commerce and product content

Product detail pages, merchandising copy, collections, promotions, and storefront content built from the same brief that drives the campaign.Native in: Shopify, Salesforce B2C Commerce
When your stack includes something elseThe systems above are native — Gradial connects to them directly, with no custom development. For anything else, Gradial’s orchestration engine also connects through your own REST API (point Gradial at its OpenAPI spec) or a secure MCP server, and that work is included in campaign execution automatically alongside everything else.Custom API → · Custom MCP →

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An Autonomous Content Supply Chain

The shift this enables isn’t just speed. It’s a different operating model. In a traditional campaign workflow, a brief creates work — work that humans then distribute, track, execute, and coordinate across every channel. The brief is the start of a long manual process. In Gradial, the brief is the instruction. Gradial handles the distribution, the execution, and the coordination. Humans govern the output and direct the strategy. The content supply chain runs autonomously from brief to live.

One input

A single brief drives execution across every channel — no per-channel tasking required.

Parallel execution

All channels build simultaneously. A five-deliverable campaign doesn’t take five times as long.

Governed by default

Brand, accessibility, and compliance checks run automatically on every output before review.

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Who This Is For

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How this maps to your function

Strategic decisions — a new product launch, an EMEA expansion, a repositioning — cascade into dozens of content deliverables across web, email, social, paid and every other channel. Traditionally, that cascade takes weeks of coordination before anything goes live. Gradial makes the execution automatic: the brief is the instruction, and Gradial handles the rest. For teams pursuing personalization as a strategic priority, this matters even more — Gradial can produce the multiple audience variants that personalization requires at a pace that matches strategic ambition, not operational capacity.
A single campaign plan can generate 50–200 individual assets — each requiring briefing, creation, review, approval, and publishing. That’s where timelines compress and backlogs build. Gradial removes the bottleneck between the brief and the published asset: once the brief is submitted, execution runs across all channels without the per-deliverable coordination that typically consumes campaign managers and content ops teams. DesignOps teams benefit directly from Gradial closing the handoff gap — design files from Figma drive CMS authoring without manual re-entry or developer involvement.
The gap between what designers create in Figma and what gets published in the CMS is one of the most persistent pain points in enterprise marketing — often weeks of delay, and frequent drift from the original design. Gradial closes that gap: it reads Figma files and drives the CMS authoring process, populating content into existing component structures at speed without manual re-entry. For agencies delivering campaign creative, this means handoffs become inputs to automated execution rather than the start of another coordination cycle. Brand and accessibility governance runs automatically on every published output, so creative standards don’t erode at the publishing layer.
  • CRM & Email → — How Gradial builds and maintains email across every connected marketing platform
  • New Page Workflow → — How new web pages get built from a brief, Figma file, or reference URL
  • Content Updates → — How Gradial executes updates across existing web pages
  • Custom Apps → — Build a dashboard showing campaign progress across web, email, and social in one view
  • Custom MCP → — Connecting additional systems and tools to Gradial’s orchestration engine